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Emporio Armani. Movement exchange.

A classic looking Emporio Armani gents watch. This particular watch needed the movement (the bit behind the dial the hands are attached to) exchanged. This was a like for like movement with exactly the same model as the old one.


Emporio Armani is an Italian fashion brand founded by Giorgio Armani in 1981. It is a diffusion line of the renowned luxury brand Armani and focuses on modern, ready-to-wear fashion for men and women. Here is a brief history of Emporio Armani using searchable terms:

  1. Giorgio Armani: Giorgio Armani, an Italian fashion designer, founded the brand Emporio Armani in 1981. He is known for his timeless and elegant designs.

  2. Emporio Armani launch: Emporio Armani was launched as a separate line under the Armani brand to cater to a younger and more casual clientele. The aim was to offer contemporary, accessible luxury fashion.

  3. Ready-to-wear fashion: Emporio Armani specializes in ready-to-wear fashion, which means its collections consist of ready-made clothing items that are available for immediate purchase.

  4. Brand identity: Emporio Armani is recognized for its sleek and modern designs. It combines classic elements with innovative touches, creating a unique aesthetic that appeals to the younger generation.

  5. Product range: Emporio Armani offers a wide range of products, including clothing, accessories, eyewear, watches, and fragrances. It has expanded its offerings over the years to provide a complete lifestyle brand experience.

  6. Global expansion: Emporio Armani quickly gained popularity and expanded its presence globally. It opened stores in major fashion capitals such as Milan, New York, Paris, and Tokyo, establishing itself as an internationally recognized brand.

  7. Emporio Armani Emporio Armani logo: The Emporio Armani logo features a stylized eagle, which has become an iconic symbol of the brand. It is often displayed prominently on clothing and accessories.

  8. Emporio Armani campaigns: The brand has collaborated with numerous renowned photographers and models for its advertising campaigns. Notable names include photographer Mario Testino and supermodels such as David Beckham and Megan Fox.

  9. Emporio Armani stores: Emporio Armani has a strong retail presence worldwide, with standalone stores, department store concessions, and an online presence. Its stores often reflect the brand's minimalist and sophisticated design aesthetic.

  10. Emporio Armani today: As of my knowledge cutoff in September 2021, Emporio Armani continues to thrive as a leading fashion brand, offering contemporary designs and expanding its product offerings. The brand's commitment to quality and timeless style has helped it maintain its relevance in the fashion industry.



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