Ladies Sekonda Watch Repair - Movement Exchange

Due to age (and various watch battery exchanges that could have been better) this ladies Sekonda no longer worked with a fresh battery fitted by me. As is the case with these watches it is quicker and more cost affective to change the whole movement, or module as it's sometimes called. This particular watch has a new movement that is of the same quality and make of the original, ensuring the use of the watch for years to come.

---

Established in 1966 in the UK, Sekonda initially imported watches from the Soviet Union, becoming known for stylish, reliable, and affordable timepieces. The brand evolved, focusing on innovation and design, and gained recognition for its marketing and bold designs in the 1980s, solidifying its position as a leading UK watch brand. 

Here's a more detailed look at Sekonda's history:

• Origins (1966):

  Sekonda was founded in the UK and initially imported watches from the Soviet Union, specifically from the First Moscow Watch Factory and the Petrodvorets Watch Factory. 

• Early Focus:

  The brand focused on providing quality, reliable watches at accessible prices, appealing to a wide audience. 

• Soviet Connections:

  Many Soviet-era Sekonda watches exported to the West were re-badged Poljot and Raketa watches. 

• Expansion and Innovation:

  Over the years, Sekonda expanded its offerings, incorporating modern technology and design trends, and venturing into smartwatches. 

• Marketing and Recognition:

  In the 1980s, Sekonda gained significant recognition for its marketing strategies and bold designs, which resonated with the youth of the time. 

• Iconic Tagline:

  The brand's iconic tagline, "Beware of Expensive Imitations," became synonymous with Sekonda. 

• Continued Success:

  Sekonda continues to be a popular watch brand, known for its combination of style, reliability, and affordability. 

• British-Owned and Designed:

  Sekonda is a British-owned and designed brand, with a heritage built on precision and innovation. 

• Travel Retail Success:

  Sekonda has also achieved success in the travel retail market, with strong sales in airports, airlines, ferries, and cruise ships. 

• Current Offerings:

  Today, Sekonda offers a range of watches, including classic designs, bold smartwatches, and other style