Eternamatic Full Service.

Just finished this Eternamatic automatic gents wrist watch. It had a full service on the movement and a new glass, just to freshen it up. The watch is about 50 years old, so hopefully it'll go for another 50! Such is the importance of a full service on your watches, to ensure the longevity of your precious items.

Eternamatic watches, known for their innovative automatic movement with ball bearings, emerged in 1948, revolutionizing self-winding technology and becoming a hallmark of the Eterna brand, which itself traces its roots back to 1856. 

Early History and Founding:

• In 1856, Dr. Joseph Girard and Urs Schild, a young school teacher, established the "Dr. Girard & Schild" company in Grenchen, Switzerland, focusing on producing watch movements (ébauches).

• The company initially specialized in both semi-finished and fully finished movements, laying the groundwork for Eterna's future as a watch manufacturer.

• After Schild's passing, his sons took over, and the company grew, eventually employing over 300 workers and producing 180 timepieces daily. 

The Birth of Eterna-Matic:

• In 1948, Eterna introduced the Eterna-Matic, a groundbreaking automatic movement featuring a rotor system mounted on wheel bearings. 

• This innovative design, using five strategically placed ball bearings, significantly reduced friction and wear on the oscillating weight, improving the accuracy and longevity of the watch. 

• The Eterna-Matic movement became a defining feature of the brand, and the image of the five balls was adopted as the Eterna corporate logo. 

• The Eterna-Matic also made it possible for smaller, women's watches to have automatic winding movements. 

Eterna's Legacy and Continued Innovation:

• Eterna continued to innovate, developing the "Spherodrive" in 2009, further highlighting the importance of ball bearings in mechanical watchmaking. 

• The brand is known for its commitment to Swiss watchmaking tradition and a spirit of innovation. 

• Eterna's workshops in Grenchen have consistently enriched and revolutionized the art of watchmaking. 

• In recent years, Eterna has been acquired by Citychamp Watch & Jewellery Group Ltd, and continues to produce watches with in-house developed and manufactured movements. 

• Eterna's current collections reflect the brand's respect for tradition, alongside its commitment to pioneering new designs and movement technologies.